The AB-MXR launched into King's Road Sporting Club on 8th November, 2011.
Dust PR put together an event to celebrate the first retailer for the
AB-MXR with a mix of clients, customers, personal trainers, gyms and press in attendance.
The window of the store was taken over to create a strong impact for passers-by through building a pyramid of product boxes and hanging AB-MXR's from the ceiling – along with models doing demonstrations! It drew plenty of attention and had the people walking by asking questions about the product and wanting to know more.
There were product demonstrations taking place in store with models showcasing the full range of exercises you can do with the AB-MXR which created talkability at the event and Joanna, the KRSC staff and the PR agency were on hand to answer the guest's questions.
Joanna gave a speech about the evolution of the product and the thought process and creativity about the concept. Chiropractor Dr Mikael Porath Petersen also said a few words about the health benefits of the AB-MXR, as it was his input that developed the correct cervical support for the neck. Soon after people were flocking to the tills!
The event was a huge success will and the AB-MXR's were flying off the shelves all night!